Go BackWho Voices the Nike Commercial "Bad Person"?
By Gabriele Asaro
2 min read
Updated on

Who Voices the Nike Commercial "Bad Person"?

If you've been wondering who voices the Nike commercial "Bad Person," I've got the answer for you.

The powerful and somewhat unsettling voice you hear belongs to none other than Willem Dafoe, the acclaimed actor known for his intense performances.

In this commercial, Dafoe's distinctive voice asks repeatedly, "Am I a bad person?" while we see images of elite athletes like LeBron James, Sha'Carri Richardson, and Serena Williams pushing themselves to their limits.

The choice of Dafoe for this role is fascinating.

He's famous for playing complex, often villainous characters, most notably the Green Goblin in Spider-Man. This association adds an extra layer of intrigue to the commercial's message.

The ad has sparked quite a debate. Some viewers find it inspiring, while others see it as too aggressive or negative. This split reaction seems to be partly due to age differences, with younger viewers generally responding more positively.

Nike's goal with this ad was to reconnect with their bold, provocative roots. They wanted to celebrate the competitive spirit that drives top athletes, even if that spirit might seem ruthless to some.

By having Dafoe voice lines like "I have no empathy" and "I'm obsessive," Nike is challenging us to think about what it takes to be the best.

They're suggesting that the drive to win at the highest levels might require a mindset that could be seen as "bad" in other contexts.

This commercial is part of Nike's "Winning Isn't For Everyone" campaign. It's a return to their edgier marketing style from the '90s and early 2000s, aiming to stand out in a crowded sportswear market.

While the ad has been polarizing, it's certainly got people talking. Whether you love it or hate it, there's no denying the impact of Dafoe's voice and the powerful imagery.

Gabriele AsaroAbout the author

Gabriele Asaro
Gabriele Asaro

I'm the Head of Research at Cases.gg. With over 5 years in the mystery box niche, I've gained deep expertise in this field. My knowledge comes from years of hands-on experience and close study of the industry. I provide insights based on real-world data and trends in the mystery box market.